BUMAtraining.com
San Jose State Professional Development
Business Management Certificate Program

25+ Internet Marketing Techniques (BUMA 423, CEUs: 1.4)

Explore more than 25 free and fee-based Internet marketing techniques that can increase traffic and revenue to your site. Just putting a sign post on the information superhighway does not ensure anyone will drive by. The if you build it, they will come philosophy of the early Internet days has not worked for
years. Given the hundreds of millions of Web pages and millions of Web sites on the Internet today, what can be done to get your Web site to stand out?

Get a thorough appreciation of how Internet marketing will help your company. Take away at least one or two ideas that can be applied immediately.

Topics include:

• Discussing, analyzing and getting ideas about your site
  
• Web-based tools you can use
  
• Exploring 25+ Internet marketing techniques, including search engine positioning, newsletter creation, online community participation, affiliate programs, banner advertising, contests, auctions, classified ads and more
  
• Changes in marketing roles
  
• The basic components every Web site should include

Activities include significant use of online resources which will provide tools you can use well beyond the course.

Reading materials and selected online resources are available at http://ecnow.com/Internet_Marketing.htm

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