BUMAtraining.com
San Jose State Professional Development
Business Management Certificate Program

Business Fundamentals: Key Terms and Concepts You Need to Know (BUMA 403, CEUs: 1.4)

Knowing the right concepts and being able to express them appropriately is a must for success in business. Have you ever been part of a conversation with your boss and his/her peers and had no clue what the hidden message of the conversation was? Have you ever heard someone speak and been inundated with a slew of three letter acronyms that you didn't know? Success in business and your career is based on a number of factors, one of which is being able to talk the talk.

Topics include:

• Marketing
  
• Leadership and management
  
• Strategy and business planning
  
• Finance and accounting
  
• Business ethics
  
• Human resource management
  
• Organizational development and change
  
• Operations management

Get a foundation of the key terms and concepts you need to know to effectively communicate on a business level. The Ten Day MBA is required reading for this course and is included in the course fee.

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